Website Optimisation

Considering The Importance Of On Page Website Optimisation

Knowing how to correctly configure your online presence from the point of view of website optimisation is still a very important part of helping you to achieve success with your online efforts. Whilst the search engines are quite rightly keen to establish just how your site is seen by others around the Web, particularly those who are authoritative in your niche, you have to be able to correctly configure your site in order to allow the automatic search engine robots to determine its rightful place.

This part of SEO is basically known as on page optimisation, as opposed to off page which involves building back links and handling how you promote your site in other areas of the Web.

How important is this on page work?

Think for a moment what happens when you search for information online. When you go to Google and enter in your keywords, the search engine will return a long list of results. You look at each result and determine for yourself whether you think it's relevant to your particular case, or not. When we make these instant decisions we look at three things. The first will be the title, the second will be the description and the third will be the actual URL of the page itself. There may be other factors involved, but for the sake of simplicity let's just consider these three elements.

The title is the first area to consider for website optimisation purposes

It must contain very relevant information and specifically the keywords that your visitor would be looking for, for best effect. Below this will be the description and this contains more information that will help to give the searcher an additional sense that this particular site is worth visiting. The structure of the URL itself is not quite as critical, but studies have shown that if the actual domain name contains the keywords or other words that make it logically comparable, this can increase the click through rate.

Therefore, you must ensure that you have the proper information within the title tag and description tag of your site. There is also another specific tag area for your meta-keywords and whilst this may not have as much importance as it once did, this is where you should put all the keywords that are relevant to your page. However, take time to ensure that the way that you structure your title tag information and your heading information ensures that when your site is returned by the search engines as a result, the information is professionally presented and as logical as possible.

Optimise all aspects of your website content

These are just three areas of importance when it comes to on page optimisation. Other areas include making sure that the headings that break up the text on your page contain your keyword phrases, that "ALT” tags are fixed to any images that you have, again containing the appropriate text. Remember that sometimes people have older browsers that do not have the ability to display images, so it's important that there is not just an empty space there - the search engines put emphasis on ensuring that you cover this angle.